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Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising
Listed under:  Economics and business  >  Marketing  >  Promotion (Marketing)  >  Advertising
Text

Art in Advertising

In this teaching activity, students will explore how visual artwork supports key messages in advertising and the concept of a “call to action”. They will apply elements and principles of design to create original advertisements for an audience.

Online

Consumer culture: Are we being bought?

This is a unit of inquiry made up of 12 learning sequences for year 7 in the English for the Australian Curriculum resource. Each learning sequence contains a series of resources, suggested activities to carry out with students and a post-activity reflection. Students focus on using critical literacy skills to explore ...

Video

BTN: Did you see it? Subliminal advertising

Are you persuaded to purchase products by the advertising you see on TV? If advertising was so subtle that we couldn't distinguish it from the content of the shows we watch, what effect might this have? Watch this clip and find out how some advertisers are using hidden messages to advertise products and influence our purchasing ...